Brand Bowl 2012 Results

February 6, 2012
The top 3 Ads from last night's Brand Bowl 2012

The top 3 Ads from last night's Brand Bowl 2012

Doritos took the top spot with this ad, featuring what viewers might describe as the ‘coolest’ Grandmother if you can get over the catipulting babies part.

H&M’s featured a pretty standard underwear ad but it received high remarks, where as Go Daddy was being bashed for ‘the same old sexist commercial.’

Chrysler’s powerful Clint Eastwood ad was similar to last years Eminem commercial.

Surprisingly the pre-released ads from Honda and Volkswagon did not do as well as expected but there were a plethora of car ads, many from Hyundai and none of them seemed like ‘super bowl’ ads.

Did you miss any ads, catch them on Youtube. Overall I was expecting more substance. Do you agree with the results, who was your top choice? Let me know in the comments!


Are you Ready for the #brandbowl Tomorrow?

February 4, 2012

Live voting will commence at brandbowl2012.com tomorrow during the Super Bowl, but how will you be voting? Will you vote on commercials you like or if it’s actually a good advertisement or not? Though at the Bandbowl kickoff yesterday with Mullen and The Boston Globe, the general consensus was against pop-culture rip offs. If you are a Star Wars fan however,  you might have a predisposition to like Volkswagon’s extended ad this year.

But what does it tell you about the Beetle? Remember an ad should:

1. Shows a clear benefit provided by the product or service you are selling.
2. A call to action.  Creating enough interest (possibly with an incentive) that the reader will request more information that would lead to a sale.

Be sure to use the hashtag #brandbowl and get your phone ready to score the ads.


Brand Bowl 2012 this Sunday!

February 2, 2012

Mullen's 3rd Annual Brand Bowl

It’s just a few short days to the long awaited commeric…I mean Super Bowl XLVI. This Sunday the New England Patriots will face the New York Giants and I will tweet about commercial during the game. Last years #brandbowl included something that was never done before, a pre-release of a super bowl commercial. The Star Wars themed Volkswagon commercial of 2011 was a huge hit, but is it a success for Volkswagon or just amusing for those of us (including myself) who like Star Wars.

This year Volkswagon again pre-released another Star Wars commercial The Bark Side as well as a dog focused commercial with a surprise visit from Darth Vader at the end. Honda followed suit pre-realeasing their CR-V Ferris Bueller Ad, I own an Accord but this doesn’t make me want another Honda, I just want to watch Ferris Bueller’s Day Off again. Who else will pre-release their commercials and do you think it ads to, or takes away from your commercial experience on game day? Have Super Bowl ads gotten better or worse? Let me know in the comments!

I will be going to the Brand Bowl Kick Off this Friday in Boston. Be sure to going the Twittersphere this Sunday during the game and use the hashtag #brandbowl to participate!


Understand HTML5

January 25, 2012

I attended An Event Apart 2011 in Boston and found a bunch of notes I never published. Here is the summary from Jeremy Keith’s presentation Understanding HTML5.

Posted by ROB BESCHIZZA



The presentation began with a Brief history of HyperText Markup Language (HTML) and Time Berners Lee work at CERN. HTML, first released in 1991, was based off of Standard Generalized Markup Lanuage (SGML). HTML 2.0 was released in 1995 by the IETF, HTML 3.2 in 1997 by the W3C, HTML 4.0 in 1997, and finally HTML 4.01 in 1999Read more about the W3C.

HTML Didn’t do too much for the next 10 years but we were working in XHTMLXHTML1.0, and XHTML2.0. The W3c and WHATWG combined forces to make HTML5. Read more about the WHATWG. HTML5 is in final call for revisions, and it is estimated it will be a standard in 2021.

<!DOCTYPE html>

Why the new HTML5 doctype is so important. It assures us that HTML is backwards compatible, being able to render HTML ‘forever.’ It’s the bare minimum number of bytes for Internet Explorer to be able to render an HTML document. To quote @muqueca “<!DOCTYPE html> is a commitment to living web standards.”

Other simplifications

Character Encoding <meta charset=”utf-8″>
CSS <link rel=”stylesheet” href=”file.css”>
Javascript <script src=”file.js”></script>

The syntax for HTML5 is lax, uppercase, lowercase, and missing a few ending tags but will still render a valid HTML5 webpage. I know I will be using the XHTML strict syntax.

Deprecated (it’s been deprecated to use deprecate) Obsolete elements, (or sunsetted if you are Yahoo) include: <font>, <big>, <center>, <frame>, <noframe>, <acronym>, and more. See the W3C’s list of obsolete elements. Others have been updated such as the <a> element that can now, validly, wrap around an entire element so long as there is no interactive content inside of it. Some redefined elements are <b> and <i> which are now used to separate the content without extra importance., <hr>, <small> and <cite>.

HTML5 redefines the kind of content into document meta data, txt-level semantics, grouping content, embedding content, interactive elements, and sections.

New Elements (along with their specification definitions) include:

<header>

“a group of introductory of navigation aids”
</header>

<nav>
…a section of a page that links to other pages or to parts within the page: a section with navigation links.
</nav>

<section>
…a thematic section grouping of content, typically with a heading.
</section>

<article>
…a component of a page that consists of a self contained composition in a document, page, application, or site and that is intended to be independently distributable or reusable, e.g. in syndication
</article>

<aside>
…represents a section of a page that consists of content that is tangentially related to the content around it, and which could be considered separate from that content.
</aside>

<hgroup>
…used to group a set of h1-h6 elements when the heading has multiple levels, such as subheadings, alternative titles, or taglines
</hgroup>

<footer>
…typicall contains information about its section such as who wrote it, links related to documents such as who wrote it, linkes to related documents, copyright data and the like.
</footer>

Full list of  HTML5 elements and definitions.

Input Types

<input type=”…”>
if a browser doesn’t support this is defaults to a text box. Some of the types are search, tel, email, url, datetime, number, range, and color. More input types.

Where is HTML5 today? Check out these HTML5 cheat sheets for what you can use now.

The Day After the Internet Went Dark

January 19, 2012

Yesterday January 18th, was the offical blackout SOPA day to raise awareness of the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). The morning consisted mostly of tweets using hash tags like #blackout, #sopa, #sopastrike, #pipa. Confusion over the Wikipedia blackouts was both humorous and nauseating In the afternoon Mashable started posting stories of Representitives abandoning their support of the bill. States slowly began changing their minds about the bill. As a precautionary measure please sign one last petition urging president Obama to Veto the SOPA and PIPA bills if they do pass congress.

Spatial Situation's PIPA Map

Thanks to Reddit we had protests such as Dump Go Daddy Day on Dec 29th (which I did) and Reddit was also the first to announce their planned blackout on January 10th. What happened yesterday is exactly what SOPA would have stopped, people are enabled by information. What an amazing thing the free internet is.


January 18th, 2012: Protest SOPA, PIPA Day

January 18, 2012

Sites across the web are blacking out in protest of the  Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) that is being voted on next Tuesday the 24th. I will be live-blogging today as I come across blacked out sites. Rememer, you can’t access these websites for 24 hours, if these bills pass they could be blocked without a warrant or investigation. Stop internet censorship.

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Blacking out to Stop SOPA

January 17, 2012

On January 18th, 2012 I am blacking out my website, ashnewmedia.com, to raise awareness about Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). Though the bill is being shelved as of now it is still a danger to the internet as we know it. SOPA and PIPA would allow for websites to be blocked without a warrant if there was a suspicion of copyright infringement. This would end meme’s, sites like Tumblet and YouTube, and is effectively internet censorship. If you support a free, uncensored internet please go dark tomorrow and past this code into your sites header.

<script type=”text/javascript”>var a=new Date,b=a.getHours()+a.getTimezoneOffset()/60;if(18==a.getDate()&&0==a.getMonth()&&2012==a.getFullYear()&&13<=b&&24>=b)window.location=”http://sopastrike.com/strike”;</script>

Learn more on the SOPA countdown site.


Twitter Spam

January 5, 2012

Spam happens, what can you do about it? It’s just become a fact of life when a new media goes main stream the spam is soon to follow. I’m sure everyone on Twitter has received a tweet directed at them alone or a group of fellow tweeters. Not even the hacked auto DM-ing type but an obvious spam account with ‘egg’ or ‘pretty girl’ icon with a shortened url to a virus, more spam, or who knows what. I used to just ignore them but recently I have been using TweetDecks “Block & report spam” button and it feels pretty good when that spam tweet disappears.

Do you usually block and report ‘egg’ accounts for spam or do you find yourself just ignoring the posts?


How to Maintain Klout Score Over Vacation

November 28, 2011

How to keep your Klout score up before you go on vacation is easy, just get married before you go on vacation! Post 200 photos on Facebook from disposable cameras right before you leave, the types of photos that keep people talking for a week. (e.g. Photos bombs, toilet jokes, etc..)

Ok that part was more of a joke the wedding candids did increase my score by 2 points but a steady stream up updates including status updates, photos, and foursquare check-ins (mainly through Facebook) did maintain my score over the 2.5 weeks pre-wedding and post honeymoon. Next vacation I can only hope for more sharing tools to interface to Google Plus. Have you been able to maintain your Klout score while going on vacation while still having a vacation?


Do you still have a landline?

November 3, 2011

This month I am moving and with that dropping my landline, joining many other Gen Yers who use their cell phone only for their home phone line. With the recent “Snowtober” power outage (and for me landline outage) I found myself dependent on my cell phone more than ever. Have you made the switch to mobile phone only? Let me know your thoughts and if you are Gen Y, Gen X, or Baby Boomer.

P.S. Yes the power was out but there are many backup ways to keep your smartphone charged.


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